Jake van Dijk – Ad Invaders
Graduate Minerva Academie Groningen 2018

The goal of this Ad Invaders game is simple; advertisements sneak into your personal space and it’s your job to defend yourself against these tricky intruders. These ad-invaders emerge from your personal data, and that data in turn is born from your online surfing behavior. Defend yourself against these dangerous intruders before they get to you and pull you under!  The Ad Invaders project is a playful visual confrontation with the damaging effects of online advertisements. Players gain awareness of their loss of privacy when online ads gather personal information and use it against us. Beating online ads was never this attractive.